The Industry
Military & Defense
Project Timeline
5 Years
Our services
User Experience Design, Organizational Design Maturity
Our Deliverables
UX Strategy, Organizational Design, Process Development & Adoption, Product Design
Project Team
Andy
Strategist
Nick
Lead / UX Manager
Ben
Lead UX Designer
Isaac
UX Designer
Luke
UX Designer
Meeting the Department of Defense’s increasing demand for usability.
SRC is a not-for-profit research and development company serving the U.S. Department of Defense (DoD).
In response to a dynamic world, the DoD has ramped up its demand for more usable products, systems, and services to provide service members with a tactical edge against global threats.
The Problem
SRC recognized a gap in their UX skills and human-centered design (HCD) processes.
SRC leadership identified Visual Logic as the key to:
- Developing a UX Center of Excellence to bring in and train up critical skillsets
- Integrating human-centered design (HCD) into their existing product management and engineering processes
Our Solution
We developed a dual track approach to both establish and implement a vision.
Establishing a vision
Starting at the top, we led SRC leaders through collaborative workshops and synthesized the content to understand their needs and establish a UX design maturity goal.
Implementing the vision
After establishing a vision, we began work from the ground up by enhancing processes with human-centered design, all while validating that our progress met business goals.
These approaches influenced each other to further adapt growth strategy. We simultaneously built:
- From the top down: engaging with stakeholders to establish UX needs
- From the ground up: contributing to key product outputs to demonstrate the value of HCD to the organization
Establishing a vision
Starting at the top, we led SRC leaders through collaborative workshops and synthesized the content to understand their needs and establish a UX design maturity goal.
Implementing the vision
After establishing a vision, we began work from the ground up by enhancing processes with human-centered design, all while validating that our progress met business goals.
We hired top UX talent into engineering teams to drive better user experiences.
This partnership of skillsets allowed us to:
- Have Empathy: Understand team culture to optimize the adoption of HCD methodologies
- Bring Clarity: Learn current processes and how HCD could integrate to provide value during the product lifecycle
- Earn Trust: Demonstrate improved user experience and satisfaction through quantitative and qualitative insights
[Visual Logic] took the time to understand both what we wanted and how our culture and processes would play into that process.
UX and HCD integration went beyond SRC’s digital products: it optimized their workflow, too by:
Creating a basis for strategy
Facilitating collaborative workshops informed how our plans would unfold and created clarity for SRC leadership in understanding their challenges and approaches to strategy.
Cutting lifecycle costs
By involving UX early on, SRC has felt tangible benefits through sales, win-themes, customer feedback, and of course, improving internal processes.
Making data-informed decisions
Leading with research gave stakeholders confidence in decision-making and utilizing HCD practices, critically influencing project work and internal organizational growth.
Driving consistency across products
We developed a design system that accelerated design and development timelines and improved the experience of customers who use multiple SRC products.
Creating a basis for strategy
Facilitating collaborative workshops informed how our plans would unfold and created clarity for SRC leadership in understanding their challenges and approaches to strategy.
Cutting lifecycle costs
By involving UX early on, SRC has felt tangible benefits through sales, win-themes, customer feedback, and of course, improving internal processes.
Making data-informed decisions
Leading with research gave stakeholders confidence in decision-making and utilizing HCD practices, critically influencing project work and internal organizational growth.
Driving consistency across products
We developed a design system that accelerated design and development timelines and improved the experience of customers who use multiple SRC products.
[Visual Logic] didn’t come in with a one-size-fits-all roadmap and try to shoehorn our company into some preconceived notion of what we should be.”
By harnessing HCD methods and quality user feedback, SRC benefits from enhanced engineering capabilities—building confidence in their design decision-making. We’ve optimized UX & engineering collaboration, reduced wasteful churn, and ultimately built products that their users understand.
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