Sharing Our Culture

Our team is your team.

Andy Van Fleet

Partner & UX Strategist

Kurt Vander Wiel

Partner & UX Strategist

Brandon Baker

UX Developer & Designer

Nick Bray

Director of UX Design

Kayla Byington

Director of UX Engagement

Carolyn Herman

Director of UX Training & Senior UX Researcher

Mark Iehl

Director of Operations

Matt Johnson

Senior UX Developer & Designer

Megan Lehman

Senior UX Designer

Andrew Sladky

Interaction Designer

Jason Thompson

Senior UX Designer

Amye Valant

Director of Usability

Core Values

What's important to us?

  • Ideas
  • Interaction
  • Inquisitive
  • Investment
  • Initiative
  • Ideas

    Ideas are paramount. Our affinity for innovation is a big reason why clients hire us to solve their UX challenges.

  • Interaction

    Helpful and honest communication—amongst ourselves and with clients—elevates quality of work. We strive to listen and contribute to conversations with gracious and humble attitudes.

  • Inquisitive

    We celebrate inquisitive minds because great UX design hinges on the understanding of people, industries, and ever-changing technology.

  • Investment

    Visual Logic invests in the best UX talent possible, continuous learning, healthy culture, and the Waterloo/Cedar Falls community.

  • Initiative

    Visual Logic takes the initiative to provide the best service, the best solutions, and the best user experiences possible through consultative relationships, forward thinking, and quality deliverables.

We're social, too.

Sometimes pictures say more than words. At Visual Logic, we’ve created a place where we want to work. Whether it’s team grill-outs, laser tag in the woods, or impromptu ping-pong tournaments, we know how to have a little fun.

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Make your customers happy

Are you ready to ship a beautiful,
user-friendly experience?