How we make a difference

Every interaction your customer has with your brand is important.

Product Design

Digital Refresh

Make a change and reach new customers.

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Make a change and reach new customers.

We all know that first impressions are important. Let us help you capitalize on these opportunities with a brand, site, and voice that matches your company’s values.

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Lean UX Design

Looking for a fast-paced UX win for your product?

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Looking for a fast-paced UX win for your product?

Our team will enhance your product by understanding your customers’ behaviors, and designing workflows to match their contextual needs.

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Product Evaluation

UX Audit

Get expert insight on your product's user experience.

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Get expert insight on your product's user experience.

We’ll use our knowledge of user experience to help you understand the current state of your product. Through a heuristic evaluation and an expert review, you’ll be able to make the...

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Test Your System

Hear what your customers have to say.

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Hear what your customers have to say.

Visual Logic can set up and run a series of activities with your customers to understand how they use and feel about your brand and products. We’ll analyze the data, and provide you metrics...

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UX Training for Teams

UX Foundations

UX Foundations For Teams

A three-day workshop that provides a comprehensive overview of the entire UX design process. You and your team will learn the basics of user research, design, prototyping, and usability testing.

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User Research

User Research For Teams

A two-day workshop that dives deeper into user research. You and your team will learn how to conduct user research, create personas and mental models, and develop context scenarios to help derive system requirements.

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UX Design

UX Design For Teams

A two-day workshop that dives deeper into design. You and your team will learn how to establish logical information architecture for your system, construct a solid framework, and compose wireframes.

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Usability Testing

Usability Testing For Teams

A two-day workshop that dives deeper into usability testing. You and your team will learn how to create unbiased test plans, schedule and conduct sessions, analyze results, and report findings with clear, actionable recommendations.

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Our Services

We can help you tackle any challenge.

Our team is equipped to help you create a powerful customer experience. We can help you from the beginning all the way to end, or you can enlist a few of our services. It doesn't matter where you are at in your process. It's never too late to take the first step.

Design & Strategy

We believe in good design, and that the success of your product relies on form and function. Here's how we can help:

  • Information Architecture
  • Business & Product Strategy
  • Product Interaction & Visual Design
  • Product Concepts & Ideation
  • Desktop & Mobile Web Design
  • Brand Identity (Logo, Voice, & Content)
  • Infographics
  • Data Visualization
  • Workshops & Training

Research

Successful products rarely happen by chance. They’re an outcome of thorough research and customer understanding. Here's how we can help:

  • User Interviews & Field Research
  • Personas & Mental Models
  • Requirements Generation
  • Journey & Experience Mapping
  • Co-creation
  • Focus Groups
  • Surveys
  • Expert Reviews & Heuristic Evaluations
  • Competitor Analysis
  • Workshops & Training

Usability Testing

Regardless of how much research you’ve done, usability testing helps measure success, as well as guide product direction. Here's how we can help:

Development

Not only can we work with the business and your customers to create great products, but we can bring them to life, too:

  • Full-Stack Development (desktop and mobile)
  • Front-End Development
  • Mobile App Development (iOS & Android)
  • API Integrations
  • Embedded Systems
  • Responsive Design Retrofits
  • Site Performance Optimization