Two things are needed for today’s culture to get through a workday: coffee and the internet. Admit it. We just don’t fire on all cylinders without that caffeine boost, and many of us can’t imagine not posting a photo of that cup of joe to Instagram.

When the the crew at Visual Logic stumbles upon products that delight and simplify our lives—products that give us the perfect brew or rein in the mountains of content available to digest on the internet—we feel compelled to share it with you.

The Aerobie AeroPress Coffee Maker

Have you ever thought about early nineteenth century expectations for better, more efficient travel? When people imagined better transportation, most imagined faster horses. They didn’t search outside the realm of what they knew to pinpoint a better way to travel. They didn’t know that what they really wanted was a car. Well, we ran into something similar—with coffee, of all things. We didn’t know that we needed a better process for brewing coffee. The Aerobie AeroPress Coffee Maker has opened our eyes. The smooth, rich coffee it produces (a perfect complement to a chunky monkey skone—or cinnamon roll, or doughnut, or cinnamon raisin toast…), along with other key features, put this coffee press miles ahead of others—and make for a great user experience.

It doesn’t take a coffee connoisseur to appreciate a perfectly-brewed cup of coffee. For those of you less interested in the specifics and more concerned with taste, stay with us here. We’ll keep flavor in focus as we explain what makes this easy method of brewing useful, usable, and desirable.

Right now, you’re probably most familiar with the brewing process associated with drip coffee. Water is filtered through coffee grounds, and it grabs some flavor on its way through. The AeroPress is a total immersion brewing device. This essentially means that coffee grounds are steeped in hot water and then strained. As a result, more flavor is extracted. More flavor = richer coffee, and that is desirable. Need more specs and stats to be convinced that this product brews better joe and improves user experience?

  1. The AeroPress reduces coffee acidity by about 80% as compared to the output of standard drip coffee makers. –Desirable
  2. Microfilters make that gritty residue at the bottom of your cup a thing of the past. –Useful and desirable
  3. A short brew time means that, in less than 90 seconds, you can have that velvety cup of coffee and be ready to greet the morning (or afternoon, if that’s your thing). –Useful

Those are just the immediately-obvious qualities that signal great UX thinking behind this product. More time with the AeroPress will only give you more to love about it. For instance, it’s travel-friendly. The machine is compact and virtually indestructible, so packing it is a breeze. You’ll also love the easy cleanup. Simply “pop” the used coffee grounds into the garbage.

Superior coffee, packability, and easy cleanup make for a great experience and a product we love.


As you power through the busy day-to-day grind, chances are good that you come across articles or videos that you simply don’t have time to view. For a lot of us, that translates to about 35 open tabs, to which we intend to circle back. The demands of work and a home life make it hard to keep up with email updates, social media, professional blogs, and pop culture in general. A lot of times, it’s easy to let the things you want to digest fall through the cracks.

Pocket is a save-for-later web application used to shelve web finds like articles, videos, images, and other content for a more convenient time.

Pocket is a prime example of what it means to be user-focused. Its makers recognized a pain point for internet users, and they provided a solution that is non-obtrusive to workflow and is fun and easy to use. A tagging feature makes it easy to build a searchable library of valuable internet finds. Now, users can easily navigate back to articles or videos whenever they want.  Additional perk: you can revisit Pocketed articles from any device without an internet connection.

Pocket proves that a good user experience isn’t all about aesthetics. In fact, most interactions with Pocket happen in the browser extension. It’s actually easy to look past it, and that’s a glaring clue that the app was designed for the user—there when you need it, invisible when you don’t.

As UX professionals, we love raving over user-centered products. We have a slew of Products We Love, and we’ll keep them coming. So grab a cup of coffee and and read on…or Pocket them for later.