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I know I need UX But My Team Doesn't

You see UX as a necessity. In a perfect world, you’d be given a healthy budget for it for every...

GiveBox: How I Learned that UX Matters

Eight months ago, I walked into the offices of Visual Logic Group and began my uncertain journey as a UX...

Products We Love: Square Payments and Sonos Products

We love products that make our lives easier. When we come across products that allow users to successfully complete tasks...

What's Your Number: How UX Rating Systems work

Two thumbs up. 4 stars. A+. Our world revolves around different rating systems. Whether you’re looking at different reviews online...

How UX Improves your first impression

Your palms are sweaty. You’re about to walk into a job interview to make a first impression — a good...

Products We Love: Nest Protect and the Lily Jade Diaper Bag

You look forward to moments like this, busting out that new product from the well-crafted and rich-looking packaging. You’ve been...

I have a UI designer. That's enough, right?

Every user interface designer has heard this term before: User experience . In fact, it’s what they’re working towards building....

User experience personas: Now, it's personal

When it’s time to solve a usability issue, it’s important to know who the frustrated person is on the other...

Products We Love: Amazon Echo and Apple CarPlay

We are UX geeks. You already know that.

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Waterloo, IA 50703

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